Great American has everything you need to make the license plate mailings and attachments seamless and easy.
Great American Automotive Blog
Great American has the largest selection of key tags at the absolute lowest prices available. Select from over 40 styles and designs to best suit your business needs, and if you find the same product for a lower price, we will beat it by 10% on the spot. What’s not to love about that!
Take advantage of the upcoming patriotic holidays to show your spirit and attract new customers to your dealership. Increase roadside visibility using helium-free Single Poles Reusable Vinyl Balloons. Line your lot with a sea of red, white, and blue to attract attention to your sales.
Deal jackets are the most efficient way to organize your inventory and service jobs, and Great American has you covered with the largest selection from standard to heavy duty and everything in between.
Take advantage of warmer weather and longer days to promote your front-line vehicles. Use Great American products to make sure your advertising speaks volumes andattracts new customers!
Create a custom look to support your dealerships sales and promotions this springusing some of the best-selling products from Great American!
Keep your inventory organized using blank orpre-numbered stock stickers from ourvast selectiononlyavailable at Great American!
Encourage good hygiene and put your customers and staff at ease by adding a DIY sanitizing station at your entrances and exits. Achieve this low-cost solution with a few products from Great American.
Get a jumpstart on spring cleaning and organizing withproducts from Great Americanand keep your service center running like a well-oiled machine.
Avoid the hectic holiday rush and prepare to send your customers warm wishes with our vast selection of holiday cards from Great American.
This October during “Nation Fire Prevention” month, make sure your dealership has a comprehensive fire-safety plan and emergency plans put into place to protect not only your business assets, but also your staff and customers.
We are all slowly returning to business as usual, and for dealerships and service centers that means more time interacting with customers. Add a few extra layers of protection between your staff and customers, so they can focus on providing exceptional customer service. Great American has you covered with our full line of COVID-19 response products, ideal for protecting your staff, customers, and vehicles from the spread of COVID-19.
Slow the spread of COVID-19 and protect employees and customers with Great American’s new free-standing Protective Barrier.
It can be difficult to make a personal connection with customers without exchanging a handshake and a smile, but with some creativity and ingenuity, you can continue creating meaningful relationships with your customers.
Successfully enforce your COVID-19 best practices for health and safety using floor decals from Great American.
Wall signs are an effective and low-cost method to get your messages across to staff and customers regarding your specific COVID-related policies. Hang a combination of signs throughout your dealership or service center to capture your customers attention at various points of entry.
The summer is filled with patriotism and many reasons to let your flags fly high and flutter in the wind. So, follow these quick and easy tips to extend the life of your flags, plus a reminder on when to fly your American flags at half-staff.
As people get back to their daily commute, there will be an increase in the need for regular vehicle maintenance. This is great news for your service or repair shops, so make sure you are prepared to operate safely and help ease your customers fears by incorporating touch-free services.
The prevalence of COVID-19 has temporarily changed the way we live, Here is one way to prevent your business from coming to a screeching halt. Use signage to reach your regular customers plus an entirely new customer base to provide essential services to those who need it.
The temperatures are steadily dropping in most parts of the country which means it’s time to prepare your dealership or service center in the event of a harsh winter freeze.
Location-based marketing is a strategy that uses a person’s current physical location in proximity to the business location to determine when to send and display promotions, advertisements, and other relevant content. This technique is often used in social media advertising where users are shown location-specific advertisements based on recent searches browsing activity.
Marketing to the newest generations of car buyers will present some challenges to the status quo. Traditional sales pitches and promotions are not enough to motivate this group of savvy shoppers to make a purchase. Implement some of these changes and build a trusting relationship between millennials and Gen Z shoppers.
Looking for a few ways to start greening your dealership or service center? Being more environmentally conscious does not have to be a large scale, expensive, or time-consuming project.
October is fall car care month, and coincidently the ideal time to encourage customers to come in for routine fall and winter maintenance. Depending on the region, winterizing cars can be a great way to increase your customer base while generating additional revenue, so encourage your staff to discuss it with customers when they come in. Also consider sending an email to your mailing list spelling out the advantages of seasonal car maintenance.
Here’s a few of the services to offer:
You can have the most knowledgeable staff, best location, and selection of any dealership in town, but if new customers are not coming in daily your business cannot continue to grow. Foot traffic may be ideal, but in the technology age where customers find everything they need online, your marketing strategy should incorporate a heavy digital presence.
Use some of these tactics to improve your marketing and attract new customers to your dealership.
The days and weeks following a data breach are both stressful and overwhelming for a company. There is a lot to manage, and a small window of time to do so.
Take these proactive steps to minimize the damage and prevent the spread of viruses.
Cybersecurity is a term on everyone’s radar, and for good reason. With new data breaches reported almost daily, the need to protect both proprietary data and personally identifiable information is great.
It may feel overwhelming, but with careful research, most managers can put a plan in place to greatly reduce the risk of external hacks and internal breaches.
Dealerships and independent service shops know the difficulty and expense incurred by acquiring new service customers. But most fail to realize that once you have a happy customer, it is easier and more cost-effective to keep them coming back for service.
Every organization should have thorough emergency preparedness plans to account for all relevant emergency situations that could arise. These include an earthquake preparedness plan if in a region that experiences earthquakes or a tornado preparedness plan in regions that regularly experience tornadoes.
Read more for tips to prepare yourself and coworkers in the unlikely event of a workplace shooting.
Tornadoes are a devastating force of nature known to cause serious injury, death, and destruction of entire communities. You cannot control the weather, but as the saying goes, an ounce of preparation can save the lives of many.
Use these tips to help prepare your workplace in the event of a tornado.
Great American Automotive Products provides a wide variety of windshield and auto writer markers ideal for increasing productivity at body shops or advertising the current promotions and marketing messages at auto dealerships. Use this guide to select the markers suitable for your facility, and refer to the image for a detailed comparison of all available markers.
Flags make a great addition to your ongoing marketing strategy and no doubt capture the attention of passersby. Follow these tips for regular maintenance and keep your flags flying high and looking great.