Use Oil Changes to Generate Repeat Business
Dealerships and independent service shops know the difficulty and expense incurred by acquiring new service customers. But most fail to realize that once you have a happy customer, it is easier and more cost-effective to keep them coming back for service.
Repeat customers also mean repeat upsell opportunities. One of the greatest advantages of providing oil changes is that they bring your service customers back repeatedly. As such, each visit is an opportunity for an upsell. Train your service managers to pull the customer records and recommend relevant and timely services, such as an extended warranty for the customer who is nearing the end of their warranty.
When customers make a car purchase, introduce them to your service manager and show them your service shop. This sends the message that you want them to come back for service. While you are at it, offer new buyers a coupon for a complimentary oil change. Everyone loves a freebie and they will come back in to claim their oil change. Once they have come in a few times, customers are more likely to return.
And, always remember the service sticker…it only takes a few seconds to add a “Next Oil Change Due” sticker on the windshield. This simple reminder to your customers tells them when to come back for maintenance. Use a permanent marker so their “next oil change” date does not fade in the sun. There is also an option for low-cost oil change sticker printers.
