Use Location Based Marketing to Your Advantage
Location-based marketing is a strategy that uses a person’s current physical location in proximity to the business location to determine when to send and display promotions, advertisements, and other relevant content. This technique is often used in social media advertising where users are shown location-specific advertisements based on recent searches browsing activity.
Here are some of the advantages of location-based marketing and how to use them to benefit your business:
Better reach for your local customers. Immediately identify potential customers right in your backyard and target them with specific promotions. You can also create different offers based on your customer's ZIP code or even drill down as far as a specific neighborhood.
Save time and money on advertising. Create targeted content, promotions, and service offerings that allow you to truly engage with a captive audience. Use the data you have and learn the needs, pain points, and buying habits of your local customers to create services they need when they need them.
Claim your online business listings. Claiming your business on Yelp, Google and Facebook allow your business to appear higher in search results. It also improves your credibility among potential customers who rely on online reviews and rankings to influence their buying decision. Perhaps best of all, your business listing will appear in Google Maps results, providing additional visibility for your business. Read this post for more information on claiming your business listing.
"According to digital marketing solutions provider Opportunity Max, “7 of 10 consumers who perform voice and local searches visit businesses within 5 miles of their location."
