Attract New Customers to Your Dealership

Attract New Customers to Your Dealership

You can have the most knowledgeable staff, best location, and selection of any dealership in town, but if new customers are not coming in daily your business cannot continue to grow. Foot traffic may be ideal, but in the technology age where customers find everything they need online, your marketing strategy should incorporate a heavy digital presence.

Use some of these tactics to improve your marketing and attract new customers to your dealership.

1. Help customers find you online-Whether your dealership or service center has a website or not, you likely still have an online presence. Websites like the Better Business Bureau, Yelp, Facebook, and Google will create business listings based on user check-ins and repeated searches. Make the time to search online for all occurrences of your business and “claim” your business. Once you do this, make sure your information is current on all platforms and keep it that way. Check the address, phone number, business hours, and other relevant info.
2. Take advantage of mailers and targeted promotions-Turn your current customers into repeat customers. Send mailers to current customers for service reminders, car wash offers, oil changes, etc. It’s more cost-effective to keep existing customers than to acquire new ones.
3. Create targeted content-Do you have a list of frequently asked questions? If you notice customers asking the same questions, create an FAQ page on your website, answer some of the questions on your various social media channels, or even send a targeted newsletter to your mailing list. You can also create a blog and hire guest authors to create relevant articles.
4. Send newsletters- Take advantage of your mailing list. Email previous customers to thank them for their business and inform them of your current specials and promotions. You can also send thank you cards in the mail.
5. Social media promotion- Encourage customers to like your Facebook page or follow you on Twitter. Create regular posts so that you stay top of mind for your customers. Let them know when you have sales, promotions, service offers, or new vehicle models. YouTube is also ideal for marketing your new/used vehicle selection. Create video tours of cars as they arrive and show off the features. This creates value for busy customers who lack the time to walk the lot and ask questions.